Advertising and Marketing

China Businesscast: Mobile Marketing

Posted by Robert Ness on Friday, December 22, 2006 at 10:20 AM

Continuing China Businesscast's series on the mobile space in China, David Turchetti is founder and CEO of 21 Communications, a service provider that designs and carries out mobile marketing campaigns for consumer brands in China.

Mobile marketing in China had a rough start, as consumers quickly grew wary of what was nothing more than SMS spam. However, the industry has come a long way, and this year marked the beginning of mobile internet advertising, an area where 21 Communications has played a leading role.

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Robert Ness also keeps a blog on trends and opportunities in new media in China called The China Venture, as well as a Chinese language podcast for would be entrepreneurs called 518qiye （我要发企业）.

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