Advertising and Marketing

Have you started washing yet?

Posted by Jeremy Goldkorn on Sunday, April 24, 2005 at 2:54 PM

The image on the left is part of an advertisement published in a recent issue of Modern Weekly (周末画报). The woman is Kelly Chen (陈慧琳), a Hong Kong actress and pop singer who went to high school in Japan.

The Chinese characters on the ad read: "Have you started washing?" Click on the image to enlarge and see what she's talking about, and contemplate the possible effects on Sino-Japanese relations if Chinese people start using such traditionally Japanese products.

LINKS:
The device is made by a Japanese company called Toto: "The world's largest toilet manufacturer"
Toto China (in Chinese)
Sina.com: Kelly Chen page
IMDB: Kelly Chen filmography
Starestnet.com: Kelly Chen

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