Magazines
Interview: Science Fiction Story's debutPosted by Jeremy Goldkorn on Wednesday, September 1, 2004 at 1:09 PM
In late July a new science fiction magazine entered the Chinese marketplace. Science Fiction Story joins established monthlies Science Fiction World and King of Science Fiction in the quest for the eyes of high-school and college age SF fans. With the formidable distribution network of the Comic Fans Culture brand behind it, not to mention a stable of popular authors and illustrators, SF Story seems poised to challenge the dominance of SFW. Zhwj of the English language Chinese Science Fiction and Fantasy website corresponded with one of the editors over email at the end of August. Long Yan (a pen-name meaning "Dragonflame") discusses brand building, story selection, and other issues related to launching a magazine. zhwj: What is your goal in publishing Science Fiction Story? The Chinese science fiction world already has a few SF magazines, so how did you decide to establish a new one? What makes Science Fiction Story different? You could say that science fiction magazines on the mainland are few and far between; Sichuan's Science Fiction World and Shanxi's Science Fiction King are the only magazines established in the marketplace with an appreciable readership. The prospects for Chinese science fiction, or more precisely, the science fiction market, are considerable. China's large population makes for a huge base of readers. We are optimistic about this, and believe that Science Fiction Story magazine can be run successfully and become better along the way. Science Fiction Story magazine is in its first stages now, so certain immaturities are still evident. We are still trying hard. Our magazine's mission is to become China's leading science fiction magazine. In the face of commercialization, we will do our utmost to run experimental and stylistically varied science fiction and fantasy.
zhwj: Will Science Fiction Story run comics? Poetry? Drama? Criticism? Foreign SF? zhwj: It seems that a few of the writers in Science Fiction Story are often found on online discussion boards. What is your magazine's view of online science fiction? zhwj: Will there be advertisements in the eighty pages of Science Fiction Story? zhwj: Your magazine currently has a book publication number, but no periodical number. Will this influence your circulation? This interview was translated from Chinese by zhwj |
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