Media and Advertising

You and I can both use our mobile phones

Posted by Joel Martinsen on Monday, April 3, 2006 at 1:31 AM

FlyPig makes the observation that ads from China Mobile and China Unicom are suspiciously similar.

China Mobile's GoTone global service uses the tagline "I Can," while China Unicom's ad for a new GSM-CDMA dual-mode CoolPad handset uses the tagline "You Can."

The GoTone ad also includes the text "Be Your Personal Best" (做最好的自己), which happens to be the title of the current motivational bestseller written by Google China head Li Kaifu.

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<< Beijing Bestsellers: Duku, bookstore rankings, and even more about Lei Feng | Songs you can't play on Beijing radio >>

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