Time Inc. doing the rounds in China

According to Danwei sources, people from the Time Inc. head office in New York have been doing the China media circuit, looking for local partners to launch a mainland version of In Style magazine, among other things.

Gossip about the launch of In Style China has been going on for years already, but it seems that it might actually happen this year. Other foreign titles that have been threatening to launch for several years include Condé Nast's Vogue and Dennis' Maxim.

But back to the Time Inc. delegation: one member of the group was apparently a senior editor from Sports Illustrated. He might be interested to know that Sina seems to have pirated the entire contents of the Sports Illustrated 2003 Swimsuit Edition and published it immediately after the Time Inc. people left Beijing. You can find it here.