Lu Gang on the future of mobile media

Danwei's event next week on the future of mobile media is now fully booked and registration is closed.

From now until the event, we will publish short Q&A pieces with media and digital experts, thoughts on the future of the media industry in a 3G world.

Today's piece is by Lu Gang, co-founder of Kuukie.com and OpenWeb.Asia and chief editor of Mobinode.com.

1. What will the biggest thing in mobile media in 2010 be?
Media includes games, news, apps, video, podcasts, SMS novels etc. etc. An information or entertainment product that can be viewed, played or interacted withon a mobile phone.

Mobile SNS and mobile game (thinking of DeNA of Japan)

2. How is the job market going to change because of mobile media?

Mobile media is definitely changing the job market: more mobile application development companies and individuals will emerge; ISP and phone manufacturers will seriously spend more effort on app stores and educating the market; IT companies (media, SNS, video, search etc.) need to better understand the market and find the best way to extend their services on mobile devices; etc.

Mobile media will soon be the battle field for everyone. But in 2010, I am sure how much impact it will have.

3. What type of companies will make money? Examples?

a) Mobile portal site or mobile search portals, such as 3g.cn or other web search engine, like Baidu;
b) Mobile browsers, such as UCWeb;
c) Mobile game operators, such DeNA in Japan;
d) Mobile ads, probably MadHouse in China or AdMob of Google.

See also Benjamin Joffe and Thomas Crampton 's answers to the same questions.

This Danwei event is brought to you by Danwei Jobs, The Opposite House and Waggener Edstrom.