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Advertising and Marketing
New Coke adsPosted by Jeremy Goldkorn on Tuesday, July 31, 2007 at 2:37 PM
 Coca Cola's huge new outdoor advertising campaign launched in Beijing today with ads on bus shelters on both sides of major streets. The ads have no celebrities, no athletes, no fancy designs or pictures, no excessive use of slogans, just an aggressive red coloring and the daydream in iducing sentence: Cool is about to arrive... The campaign is probably connected with the hoo hah about the start of the one year mark before the start of the Olympic Games on August 8.
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Comments on New Coke ads
For once, it is somehow refreshing to see the granddaddy of all brands stripping it down to basics. I like the ad. It's powerful in its simple, 'fuck-everybody-I-don't-need-any-useless-frills'attitude. I just wish the packaging would reflect the same attitude, as it apparently has started to do in the States: link
"I just wish the packaging would reflect the same attitude, as it apparently has started to do in the States"----MAURO
Dude, the new design on the cans in the States has to do with one thing only: PAINT!!!!!!!!!!!!!
With the new design they have eliminated the shadows, the yellow, and the bubbles. I think taking the yellow out was great!!! The yellow was only added to the red to make people over their feel welcome (that's ust a joke by the way).
Basically the new design has less to do with attitude as is does with MONEY...Less paint = less money. The no-frills scheme is also NOT new...every corporation has tried it. Bottom-line the added benefit is that when less PAINT is used the less "environmental impact" it has. But don't get it wrong...COCA-COLA like any corporation has one thing in mind...MAKE THE INVESTORS HAPPY...How do you do that? You make more and more and more and more MONEY.
With regards to the new campaign in Beijing...NOT using celebrities they also save MONEY!!!!!!!!!!!!!
Just like the event that the author of this post mentions...Just like Coke, the Olympics too are only about MONEY. Why is the Olympics in Beijing????? BECAUSE of MONEY. Every business wants to be there these days and the Olympics is the grand showcase.
Obey your thirst!
WTF? (What's The Fuss?) Who cares about Coke's Beijing bus shelter ads when Budweiser has huge billboards in Lhasa, with hundreds of signs everywhere in the Tibetan capital including inside the Norbulinka Palace?
Budweiser even has bilingual signs in Chinese and Tibetan, for those of you who think Tibetanized Chinese characters look interesting on album covers.
Yet my all time favorite Bud sign is the one I first saw featured on Danwei.org in Shanghai's Xuhui district, which simply sponsored the local government's population control propaganda message.
I think I have now seen it all! Pepsi is desperate to ride the olympic wave in China has decided to come up with a "guys I also Love Red" type of an ad campaign..Red packaging, billoards,etc.. They are trying to catch up with some great work Coke has been doing in China particularly in outdoors..Pretty sure Chinese consumers will see right through this and see the hypocrisy..
What this? after all these years while they looked and talked BLUE they were really thinking Red?? Flip-floppers..