China Businesscast: Olympics Marketing Part 2

I don’t think consumers should be duped into spending their hard earned paychecks on a product that uses deceptive marketing tactics. Some may see ambush marketing as fair play, but I think that employing such practices shows a lack of integrity on the business’ part that tells me that my money would be better spent elsewhere. I f you want to learn more about ambush marketing, read The Ambush Marketing Toolkit by Kim Skildum- Reid. It gives you an inside look at the nuts and bolts of how ambush marketing is pulled off. Understanding how it occurs is half the battle in putting a stop to it.

Do you really think they pass laws against ambushing? I’m not sure if making it illegal would be enough of a deterrent. After all, if a company stands to cash in on big bucks by ambushing at a big event like the Olympics, what’s a few thousand dollars fine for getting caught? I read Ambush Marketing Toolkit by Kim Skildum-Reid and it was very enlightening on the subject. I recommend it for anyone in sponsorship.